🎉 Product & Marketing

Buku tentang Product & Marketing membantu kita memahami perilaku konsumen, trend pasar serta mengasah keterampilan kritis yang relevan dengan perkembangan industri. Selain itu, juga bisa memperluas pemahaman tentang bagaimana menciptakan produk inovatif yang menarik dan relevan bagi target pasar.

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Daftar Product & Marketing Books:

✅ Positioning: The Battle for Your Mind

✅ Contagious: Why Things Catch On

✅ Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

✅ Hooked: How to Build Habit-Forming Products

✅ Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

✅ Influence: The Psychology of Persuasion

✅ Digital Marketing for Dummies 2nd Edition

✅ Digital Marketing Strategy: An Integrated Approach to Online Marketing

✅ The Age of Influence: The Power of Influencers to Elevate Your Brand

✅ Building a StoryBrand: Clarify Your Message So Customers Will Listen

✅ Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

✅ Made to Stick: Why Some Ideas Survive and Others Die

✅ The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

✅ The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

✅ Ogilvy on Advertising

✅ Permission Marketing: Turning Strangers into Friends and Friends into Customers

✅ The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

✅ Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

✅ They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

✅All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works — and Why Authenticity Is the Best Marketing of All

✅ Don’t Make Me Think: A Common Sense Approach to Web Usability

✅ The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

✅ Designing Brand Identity: An Essential Guide for the Whole Branding Team

✅ Digital Marketing For Dummies

✅ What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

✅ The Art of Social Media: Power tips for Power Users

✅ Confessions of an Advertising Man

✅ 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

✅ Youtility: Why Smart Marketing Is about Help Not Hype

✅ 10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results

✅ Selling the Invisible: A Field Guide to Modern Marketing

✅ Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

✅ The Conversion Code: Stop Chasing Leads and Start Attracting Clients

✅ Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing

✅ Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible

✅ Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy

✅ The Copywriters Bible: 100+ Viral Outlines to Build Your Brand

✅ Marketing: A Love Story: How to Matter to Your Customers

✅ #GetSocialSmart: How to Hone Your Social Media Strategy

✅ Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

✅ Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

✅ How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

✅ The Choice Factory: 25 behavioural biases that influence what we buy

✅ Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

✅ The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again

✅ Blue Ocean Shift: Beyond Competing — Proven Steps to Inspire Confidence and Seize New Growth

✅ The Content Code: Six essential strategies to ignite your content, your marketing, and your business

✅ Content — The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

✅ “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI”

✅ How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses

✅ Building a Story Brand: Clarify Your Message So Customers Will Listen

✅ This Is Marketing: You Can’t Be Seen Until You Learn to See

✅ They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

✅ Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

✅ Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

✅ Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You

✅ Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

✅ Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

✅ Buyology: Truth and Lies About Why We Buy

✅ Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

✅ Extraordinary Popular Delusions and the Madness of Crowds

✅ Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

✅ One Million Followers: How I Built a Massive Social Following in 30 Days

✅ The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

✅ Traction: How Any Startup Can Achieve Explosive Customer Growth

✅ Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

✅ Marketing Rebellion: The Most Human Company Wins

✅Hug Your Haters: How to Embrace Complaints and Keep Your Customers

✅Content Chemistry: The Illustrated Handbook for Content Marketing

✅ The 22 Immutable Laws of Branding

✅Lean Analytics: Use Data to Build a Better Startup Faster

✅The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

✅ Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

✅ Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way

✅ Unleash Possible: A Marketing Playbook That Drives B2B Sales

✅ Misbehaving: The Making of Behavioral Economics

✅ Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

✅ Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

✅ Hack the Buyer Brain

✅ Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

✅ Influence: The Psychology of Persuasion

✅ Purple Cow, New Edition: Transform Your Business by Being Remarkable

✅ The Long Tail: Why the Future of Business is Selling Less of More

✅ Scientific Advertising

✅ Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

✅ The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

✅ Why We Buy: The Science Of Shopping

✅ Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

✅ The Thank You Economy

✅ Delivering Happiness: A Path to Profits, Passion, and Purpose

✅ Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

✅ No Logo: No Space, No Choice, No Jobs

✅ Zag: The Number One Strategy of High-Performance Brands

✅ How Brands Become Icons: The Principles of Cultural Branding

✅ Word of Mouth Marketing: How Smart Companies Get People Talking

✅ Inspired: How to Create Tech Products Customers Love

✅ The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

✅ Escaping the Build Trap: How Effective Product Management Creates Real Value

✅ Value Proposition Design: How to Create Products and Services Customers Want

✅ User Story Mapping: Discover the Whole Story, Build the Right Product

✅ Swipe to Unlock: The Primer on Technology and Business Strategy

✅ The Four Steps to the Epiphany: Successful Strategies for Products that Win

✅ The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

✅ Explosive Growth: A Few Things I Learned While Growing To 100 Million Users — And Losing $78 Million

✅ Good Strategy Bad Strategy: The Difference and Why It Matters

✅ Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

✅ Talking to Humans: Success starts with understanding your customers

✅ The Product Book: How to Become a Great Product Manager

✅ Empowered: Ordinary People, Extraordinary Products

✅ Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

✅ Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

✅ Product-Led Growth: How to Build a Product That Sells Itself

✅ Product Marketing, Simplified: A Customer-Centric Approach to Take a

✅ Product Marketing Debunked: The Essential Go-To-Market Guide

✅ Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

✅ Badass: Making Users Awesome

✅ The Art of Influencing Anyone

✅ Building For Everyone: Expand Your Market With Design Practices From Google’s Product Inclusion Team

✅ Start at the End: How to Build Products That Create Change

✅ The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

✅ 42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World

✅ The Product Manager’s Survival Guide: Everything You Need to Know to Succeed as a Product Manager

✅ Priceless: The Hidden Psychology of Value

✅ The Inventor’s Bible, Fourth Edition: How to Market and License Your Brilliant Ideas

✅ Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

✅ The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win

✅ Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

✅ Jobs to be Done: Theory to Practice

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